Coca-Cola has reduced the weight of its famous glass ‘contour’ bottles by 20% to make them more eco-friendly.
The 330ml bottle is 13mm shorter and 0.1mm wider than the original design.
All Coca-Cola, Diet Coke and Coke Zero glass bottles will be made in the lighter-weight format from now on.
The new redesigned bottle weighs in at 210g compared to the old 263g bottle, which was originally developed in 1916.
Coca-Cola supply chain project manager Gareth Snowdon said the firm was looking at ways of reducing its environmental impact.
He said: “We are so committed that we’re even adapting our most precious asset, the glass Coca-Cola contour bottle.
“Technology has helped us improve on one of the world’s greatest designs, allowing us to keep its hourglass figure whilst significantly reducing its weight.”
The new version of the contour bottle was developed using design software to combine strength with a lighter weight, the firm said.