Coca-Cola bottle gets an eco makeover
By admin on Dec 5, 2007 in Recycled Products, Recycling, Environment, News
Coca-Cola has reduced the weight of its famous glass ‘contour’ bottles by 20% to make them more eco-friendly.
The 330ml bottle is 13mm shorter and 0.1mm wider than the original design.
All Coca-Cola, Diet Coke and Coke Zero glass bottles will be made in the lighter-weight format from now on.
The new redesigned bottle weighs in at 210g compared to the old 263g bottle, which was originally developed in 1916.
The firm said converting to the lighter packaging would cut its raw glass usage by an estimated 3,500 tonnes and CO2 emissions by 2,200 tonnes annually.
Coca-Cola supply chain project manager Gareth Snowdon said the firm was looking at ways of reducing its environmental impact.
He said: “We are so committed that we’re even adapting our most precious asset, the glass Coca-Cola contour bottle.
“Technology has helped us improve on one of the world’s greatest designs, allowing us to keep its hourglass figure whilst significantly reducing its weight.”
The new version of the contour bottle was developed using design software to combine strength with a lighter weight, the firm said.
Aaron | Dec 5, 2007 | Reply
Does anyone find this completely idiotic? I’m just waiting for the day that Coca Cola discovers ‘recycled glass’. I know they have a huge thing for recycled plastics (cause we know that plastics suck, and so do they), but there is no info on recycled glass. Anyone else think this is just sidestepping a problem?
dani | Apr 14, 2008 | Reply
i think that atleas they are trying to do somthing about it one step at a time first they do this then we can moove in and pasivley presure them to use recycled glass
one step at a time together we can solve this problem