New recycling logos proposed

A new simplified recycling logo has been backed by the British Retail Consortium and the Waste and Resources Action Programme (WRAP). 

The idea was proposed following discussions between a number of retail groups, including Alliance Boots, ASDA, B&Q, Marks & Spencer, Sainsbury’s Supermarkets, Tesco Supermarkets Ltd, The Co-Operative Group and Waitrose.

The British Retail Consortium said the logo would replace the “confusing array” of symbols and messages used on packaging.  The aim is to simplify labelling and encourage consumers to recycle more.  Under the proposed system, the logo will show if packaging is either widely recycled, locally recycled or not recycled. 

So, what will the new logos indicate? 

1. The first logo will indicate that the material is ”widely recyclable”, which means that 65% or more of local authorities can collect it for recycling.  For example, cans, paper and cardboard.
2. The second means people should “check locally” as only 20 to 65% of local authorities will offer a service to recycle it. 
3. The third symbol advises that the material is “not currently recycled” as less than 20% of local authorities will provide the relevant services.  For example, yoghurt pots and plastic film.

Kevin Hawkins, director general of the British Retail Consortium, said:

“Ideally, material that’s recyclable in one area would be recyclable everywhere but, so far, it isn’t……….Local inconsistencies cannot be allowed to thwart a standardised label which will help millions of customers and mean more of what can be recycled is collected.”

It is expected that the new logo will come into use from early next year, following further consultation with other manufacturers and retailers.